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Hug #102 — 6 June 2024
 | Winning the Argument for Employer BrandingWhy joining the dots is vital for management buy-in |
 | 5 Clever ways to Measure your Employer ReputationGauging what your audience think doesn’t have to be complicated |
Only 500 tickets left for RecFest UK
When: Thursday, 11th July
Where: Knebworth Park, Hertfordshire
@RecFestUK has already sold 4,500 of the 5,000 tickets for the annual talent industry outdoor event. So, to make sure you don’t miss out, secure your last chance ticket by clicking the button below and get a 25% discount using our code.
The Ph.Creative team will be there, offering the benefit of advice and experience from our team of employer brand strategy experts. Come and meet us on our stand (53-1) to talk about how we can meet your employer branding needs. We will also have a Giant Jenga challenge with prizes up for grabs.
Use this code at checkout ‘RecFest-sponsor-25’ to enjoy 25% off your ticket price!
Once more we shoot the breeze with talent industry colleagues to contemplate the meaning of life, 80s teen movies and other hot topics.
This week, it's…
What is the best part of what you do?
Making an impact on the talent community and working with a brilliant and inspiring team. Seeing our vision come to life on a daily basis.
How would it improve?
By reaching as many people in the world of talent as we can and making a difference globally.
What podcasts are you listening to?
Diary of a CEO with Steven Bartlett and How to Fail with Elizabeth Day
What are you watching?
One Day on Netflix
What was your nickname when you were younger?
Maxie because my maiden name was Maxwell-Lyte
It's my round, what are you having? Gin and Tonic. Make it a double!
Quote a line from a film.
“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” – Ferris Bueller’s Day Off.
Who plays you when they make the movie of your life?
Emily Blunt
Nominate someone to do this next
Lisa Scales
Which of the following is the most important for creating a great employee experience in your organisation? |
“Being on social media is like being at a party – you don't want to be the guest no one wants to talk to because they’re only interested in themselves. If you want followers, split up more "salesy" recruitment content like job ads with valuable content people can learn from or get excited about.”
This week’s hack comes from… Elle Davison, Recruitment Marketing Director at Ph.Creative.
New Leadership for Ph.Creative after acquisition
Ph.Creative Ltd. and Ph.Creative Inc., global leaders in employer branding, have appointed Mark Hardwicke as CEO following a sale of the company and the departure of founder, Bryan Adams.
He joins during a period of significant momentum across Ph with a vision to enhance client services, expand market reach and drive further growth across all core services.
Hardwicke has a 29-year track record in strategic corporate development, international expansion, and organisational transformation. His core focus is on harnessing the DNA of a business and using it as a springboard for driving growth and efficiency.
He said: “I am honoured to join Ph.Creative to lead the agency and its talented team into its next chapter of success. We’re producing extraordinary results for our clients across every major sector – more and more of the world’s leading brands are turning to Ph for our employer brand expertise and we’ll be using this as a springboard for future growth. With an outstanding leadership team, new investment, and our ability to deliver transformational outcomes for exceptional companies, we are well positioned to expand our impact globally.
“Bryan has created an incredible legacy and I want to do everything possible to live up to that by taking Ph.Creative to new heights.”
Links ’n’ Thinks
LEARN: Who’s on the list of best employers for grads in 2024?
The top three names have one glaring thing in common.
TRENDING: Everybody’s looking for a man in finance
Grocery shop Ocado is using it for viral creative recruitment ads
STAT: 64% of HR professionals say their employee experience is ‘excellent’ – only 20% of employees agree.
KNOW: There are five distinct types of “team player”
Which kind are you hiring for?
ICYMI
Events
SHRM 24
23-26 June, Chicago
RecFest
11 July, Knebworth
September, TBC
Nothing makes us happier than receiving feedback, so if you've got some ideas for us, would like us to cover more of something or, best of all, if you just want to tell us you love us – let us know.
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