New Values

Hug #106 — 4 July 2024

Block Party

Only 7 days ‘til RecFest 2024. If you’re going, come say “Hi”.

We’re setting up shop at Stand 53-1 this year. So, if you fancy trying your hand at giant Jenga, we’re doling out cool prizes (plus ultimate bragging rights) to the champs of what we’re affectionately dubbing the “Tumble Tower Tournament.”

But wait, there’s more… We’re also speaking on the Disrupt Stage, where you can catch our own Dave Hazlehurst’s talk on “Employer Branding in an AI world” from 13:15 – 13:45.

Swing by and you’ll learn:

• The impact of AI beyond tech and on broader business landscapes

• Why human insights are still king (in an AI dominated world)

• How to create tailored content and experience that leave candidates spellbound

Fingers crossed for some sunshine. And if there is, we’ve got you covered with our Ph. sunscreen! See you there. 😎

On sustaining advocacy

“Encourage people to like and engage with each other's content. Encourage leaders to recognise people that post. Provide mentoring sessions or one-to-one coaching sessions with storytellers that fuel them to keep sharing. Incentives don’t always have to be financial; experiential motivators work really well too.”

This week’s hack comes from… Hassan AlHindwan, Global Employer Brand Evangelist

Links ’n’ Thinks

READ: Starbucks bulldozed over the human touches in its brand
That’s a big mistake, according to former CEO.

WATCH: Volvo’s EB video will tug your heart strings
Bring your branding to life with employee stories.

TRY: The first emotionally intelligent AI tool
It will role-play job interviews and improve your writing.

KNOW: People are less likely to recommend their workplace to others
Research shows the advocacy gap is growing.

STAT: 55% of employer brand professionals used AI in their role last year
Here are the top tools they’re using.

ICYMI

5 Employer Brand Reports to Gain More Traction

Why You Should Stop Being Nice as a Leader

Events 

RecFest
11th July, Knebworth

EBMA Ceremony
12th September, London

World Employer Branding Day
9-11 October, Amsterdam