Makin' waves

Digital Hug 109

Author

Lois Payne
July 25, 2024

Hug #109 — 25 July 2024

How to Use Emojis to Boost your Employer Brand

Emojis in workplace communications ✅

WTF is a “silver tsunami”?

It’s coming… here’s how EB professionals can prepare.

EBM Live Conference ⏰Limited time offer⏰

Want to know how to craft an EVP that captivates talent and stakeholders alike?

Then get yourself to this year’s EBM Live Conference to catch Julie Randall’s talk: EVP 2.0 – Winning Hearts, Minds & Buy-in.

🌍 Where? Royal Garden Hotel, London

⏰ When? 12 September 2024

Along with Sabrina Rossetti from Mimecast, Julie will cover:

  • The telltale signs it's time to refresh your Employer Brand.

  • Actionable tips to secure stakeholder buy-in (from inception to completion)

  • Smart, creative ways to activate your employer brand and make a lasting impact.

Book quickly to take advantage of our £50 early bird discount, available for the first 100 tickets.

The Emoji Quiz

Can you guess the Fortune 500 company based on these emojis?

  1. 🎯

  2. 🇺🇸✈️

  3. 👸🏻💉🍎😵

  4. 🧱🥬

  5. 🌟💵

Just a reminder…

Hey Huggers,

Just a quick reminder: this will be the last issue of The Digital Hug before our short summer break in August. ☀️

We’ll be back in September with a refreshed format and a new fortnightly schedule, packed with the content you’ve been asking for (and maybe a few surprises).

Thanks again for all your feedback!

Warm hugs,

The Digital Hug Team

What is your biggest challenge with employer brand strategy?

Login or Subscribe to participate in polls.

Writing a job description? Here’s how to hook your reader in…

First, use persona information. Let’s say you know your early careers cybersecurity talent values the access you give them to the latest tech. Get that in early to pique potential candidates’ interest.

Then, follow up with something they probably won’t know about your company to add a little surprise and keep them reading. Here’s an example:

Looking for your first step into cybersecurity? We make sure our teams have access to cutting-edge technology to help them keep our systems and customers safe. And that’s just one of the reasons why we’re the fastest-growing cybersecurity business in Europe.

This week’s hack comes from Neil Dutton, Senior Copywriter at Ph. Creative.

READ: Microsoft laid off a DEI team
According to an email from the team leader, it’s no longer business critical

KNOW: The words and phrases that make it obvious you used ChatGPT
With resume and cover letter examples.

LAUGH: Finding a job in 2019 vs in 2024
If you don’t laugh, you’ll cry.

ICYMI

Events 

EBMA Ceremony
12th September, London

World Employer Branding Day
9-11 October, Amsterdam

Quiz Answers

  1. Target

  2. American Airlines

  3. Walt Disney

  4. Walgreens

  5. Starbucks

Did you get all 5?

Nothing makes us happier than receiving feedback, so if you've got some ideas for us, would like us to cover more of something or, best of all, if you just want to tell us you love us – let us know.

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