EMBRACING THE WORLD OF EMPLOYER BRAND
#116

Giving Sephora’s Employer Brand a Glow up✨

Learn how we created a red-carpet-worthy project to boost connection and belonging…

It’s the last issue of The Hug of 2024! According to our platform provider’s “Hug Wrapped” stats, this year we’ve sent out 37 issues to enough of you employer branding enthusiasts to populate Springdale, Utah. Not bad innings.

Thanks for sticking with us. We love having you along for the ride. So, until 2025…

Here’s a round up of the blogs you’ve been vibing with most this year:

1. How to Tell an Awesome Employer Brand story (with examples)

2. SEO Myth-busting: What Employer Branders Need to Know

3. How to Activate your Employer Brand

4. These Four Phrases will Make you a Better Leader

Boost Local SEO with Targeted Location Pages

Hiring in multiple locations? Create dedicated landing pages for each city or region where you’re recruiting. Optimize these pages with location-specific keywords like “Marketing Jobs in New York” or “Engineering Roles in London.”

This approach boosts your visibility in local search results, making it easier for candidates nearby to find you. Plus, location pages can highlight unique perks and benefits of working in each area, enhancing your employer brand for local talent.

[Need help with SEO for employer branding?]

How well do you know your employer brands?

Guess all three companies based on their practices. (Answers at the bottom)

1. 🎨 They famously encourage employees to dedicate 20% of their work time to personal projects.

   🌎 They gift new employees with a propeller hat.

   🚴 Biking around their campus is encouraged.

   
   A. Facebook
   B. Apple
   C. Microsoft
   D. Google

    

2. ☕ They refer to their employees as "partners".

   🎓 They provide college tuition assistance for employees through a major university partnership.

   🩷 Their mission statement includes “inspiring and nurturing the human spirit.”

   
   A. Dunkin’
   B. Starbucks
   C. Costa Coffee
   D. Tim Hortons

    

3. 🌱 They’re committed to going carbon-neutral across their entire business by 2030.

   🛍️ Employees can use an annual $1,000 benefit to learn and grow in any area they choose.

   📦 The company is known for transforming online shopping.

   
   A. Shopify
   B. Amazon
   C. Etsy
   D. eBay

READ: More than half of workers in Northern Ireland want a new job
And they plan to look for them in the new year.

WATCH: How this Sephora store welcomes new employees
Are you creating little moments of magic for your staff?

TRY: 20 simple acts of kindness in the workplace
Spread some holiday cheer.

KNOW: 5 Employer Branding Trends for 2025
Get so ahead of the curve you can’t even see the curve.

QUIZ ANSWERS

1. D, Google

2. B, Starbucks

3. A, Shopify

ICYMI

Hug 116 - One thing that will actually attract Gen Z (that most employers are ignoring)

EVENTS TO EMBRACE

RallyFwd “Elevate your Talent Strategy” Virtual Conference
11 December, Online

HR.com’s State of Employer Branding
16 January 2025, Online