EMBRACING THE WORLD OF EMPLOYER BRAND
#120

Happy March 13th. On this day in 1781, astronomer William Herschel discovered plant Uranus. Fast forward to this month, and we’ve discovered that a 🔥Flamin’ Hot Cheeto in the shape of a Charizard Pokémon can go for more than $87,000 at auction. (You can’t argue with progress.)

But just in case you’re not a member of the “more money than I sensibly know what to do with” club, we’ve got some brilliant tips for you this month, to help boost your employer brand with no budget.

Failing that, may we suggest you keep your eyes peeled for a Pringle shaped like a Pikachu?

Employer Branding Ideas for When You’re Broke

5 quick tips for a (non-existent) budget.

Remember a couple of issues ago when we said we had some changes in the works? Okay, us neither.

But it turns out it’s nearly time for those changes to reveal themselves. So this is us giving you a heads up — the next newsletter you receive from us might look a little different from what you’re used to.

Don’t worry, it’ll still be the same sweet sweet employer branding and recruitment marketing content you’ve come to expect from us, but with a twist to reflect what’s really important in the industry and the world right now.

Stay turned. Can’t wait to share it with you. 🙂 

The Right Answer is a Myth

We’re often faced with the pressure having it all figured out. But what I’ve learned in life, business, and specifically in employer branding, is that there’s never just one right answer.

Good strategy isn’t about having the correct answer; it’s about knowing the right questions to ask, having the curiosity to learn and the courage to dig deeper.

Focus on asking the right questions, and the answers will follow.

Interview with a robot — no, it’s not a questionable new sequel to the hit 90s horror with Tom Cruise 🧛, but this new hiring practice might just be as scary.

Last week we shared a study about how AI interviews make candidates feel. But what do you make of it?

If you’re interested, here are the key takeaways from the study.

WATCH: The Top 8 employer brands on TikTok
From Aldi to Duolingo, here’s your corporate content inspo.

SMILE: 17 Clever Recruitment ads to make you grin
The McKinsey pencils idea is pure genius.

LEARN: A comprehensive list of what Gen Z value at work
Spoiler: higher pay checks don’t feature.

READ: Big banks are haemorrhaging talent
Here’s how they should update their EVPs.

QUOTE: “You can ask it to translate things into every language imaginable, but it can’t read the room.” - Alex Schwartz, co-founder of The Disrupted Workforce on AI’s limitations.

ICYMI

Hug 119 - How to avoid your EB project going wrong

EVENTS TO EMBRACE

IAMPHENOM: Illuminating AI innovation in Talent Experience
11-13 March, Philadelphia, PA

Transform
17-19 March, Wynn Las Vegas

SHRM Talent 2025
24-26 March Nashville, TN

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