EMBRACING THE WORLD OF EMPLOYER BRAND
#119

Hey folks! Happy February 13th to all you employer brand enthusiasts — but especially to any of you named Derrick.

Why? Because it’s national Derrick day. And while we’re within our rights to do some Valentine’s Day spiel, wouldn’t you rather we pay homage to a day that, let’s face it, is probably overshadowed each year by a naked infant with Medieval weaponry? 🏹🩷

So this one’s for you, Derricks, our unsung heroes. We’ve got a juicy edition this month, full of cautionary tales, quick tips and expert recommendations — plenty to keep you busy while your colleagues open sappy cards and Milk Trays. (Ahh you love it really.)

When Employer Branding Goes Wrong

Expert Celeste Sirin shares a recent setback and the vital lessons she learned.

(Employer branding ain’t always plain sailing. Let’s talk about that more.)

Dave Hazlehurst, CXO: “Absolutely love what Aldi have done with this social post. It’s hilarious and it just took off.

“It ties in really nicely with this Brandwatch report I’ve been reading, that talks about this trend of collaboration between brands. We should all be thinking about this more in the employer branding space. How are you flirting with other organisations this Valentine’s day?”

Talent borrows, genius steals

Ideas can come from anywhere. We once did a values campaign that was heavily inspired by this subliminal messaging technique from the renowned mentalist, Derren Brown.

Never feel ashamed to steal clever ideas from great people. Just put your own spin on them and you’re good to go.

Don’t forget to tell us why you chose your answer - we’ll shoutout the most interesting responses on our socials and tag you in the post.

WATCH: The (not so) Secret Service recruitment ad
Could this $2 million Super Bowl number be any more ‘murican?

CRY: A beautiful relationship between a driver and her passenger
Lyft’s employee storytelling is next level.

LEARN: How to make your employer brand stand out
Even when it’s not that different from your competitors.

READ: 7 new marketing trends employer branders need to know
Surprising brand collaborations are on the rise.

ICYMI

Hug 118 - How we created a vibrant campaign with Kellogg’s that bowled talent over.

EVENTS TO EMBRACE

Enterprise Nation: What is employer branding and why should I care?
11 February, Online

IHR: Unlocking the Power of Data for Employer Branding and Talent Acquisition
18 February, Online

IAMPHENOM: Illuminating AI innovation in Talent Experience
11-13 March, Philadelphia, PA

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